After three successful years as a major partner and official shirt sponsor of Paris Saint-Germain, Accor has decided to extend its engagement with the French football giant, albeit in a different capacity, for another four years to promote its program. of lifestyle loyalty. As part of this new partnership, ALL-Accor Live Limitless will now be visible on the sleeve of PSG’s training shirt, while one of the main objectives of the collaboration will be to use Paris Saint-Germain assets to engage and deliver unique experiences to ALL – Accor Live Unlimited Members anywhere in the world.
The partnership was initially created in 2019 to launch ALL-Accor Live Limitless, the daily lifestyle companion that brings together and enhances all the brands, services and partnerships operating within the Accor ecosystem. It was a great success in providing current and future members with unforgettable experiences while supporting and raising awareness of what was a new brand. Sponsorship has allowed ALL to establish itself as a global brand.
Over the past three years, members have enjoyed exclusive opportunities to meet the hottest players, watch a game at home with them, chat about the world of sport while enjoying another hobby like yoga, karting or music together, and even receiving their favorite player’s lucky jersey, at a time when the team was growing stronger with world stars such as Kylian Mbappé, Lionel Messi, Neymar Jr, Sergio Ramos and Marquinhos. These award-winning player activities facilitated the adoption of ALL as Accor’s booking platform and loyalty program.
With more than 40 hotel brands, Accor has developed a hotel ecosystem that attracts and retains guests around the world by offering meaningful experiences and a wide variety of rewards allowing members to work, live and play well beyond their stays. in the hotel. The extended partnership with Paris Saint-Germain will continue to be at the heart of this.
“We are delighted to extend our successful relationship with one of the world’s most iconic sports brands. He helped launch our new lifestyle and travel loyalty program ALL – Accor Live Limitless – to a global audience. and attracted our members who have enjoyed many unlimited “no money” experiences with the club over the past three years. We look forward to the next chapter and deliver even more value to our members and our business. — Mehdi Hemici, Director of Loyalty and Partnerships
“The destiny of ALL – Accor Live Limitless is intrinsically linked to Paris Saint-Germain. We have been partners since the very beginning, which is unique in the history of a brand. By appearing on the iconic jerseys worn by our teams and by offering ever more innovative and exclusive experiences, ALL has won the hearts of our fans and created a very strong bond with our supporters and the members of their loyalty program around the world. . In three years, we have shared unforgettable emotions on and off the pitch. Today, we are delighted to continue our adventure in order to continue to surprise and delight the PSG x ALL family. — Marc Armstrong, Director of Partnerships
About ALL – Accor Live Limitless
ALL – Accor Live Limitless is a daily Lifestyle companion. ALL promotes and enhances the brands, services and partnerships offered by the Accor ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work, live and play, far beyond their stay, at home and around the world. Building on this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Cartes Bleues, Mobility, Airlines, Entertainment with AEG, IMG and Paris Saint-Germain) and a worldwide deployment for all its guests and loyal members. EVERYTHING
Paris Saint-Germain football club was established in 1970 and celebrated its 50th anniversary in 2020. Since QSI bought the club in 2011, Paris Saint-Germain has undergone a transformation to become one of the top clubs world football and global sports brands. The Club has won 28 new trophies and amassed 46 in its history, making it the most successful football club in France. Paris Saint-Germain has attracted many great players including Ronaldinho, David Beckham, Zlatan Ibrahimovic, and currently Lionel Messi, Neymar Jr and Kylian Mbappé, some of the best players in the world. The Club’s international popularity continues to grow. It is now one of the most followed clubs in the world, growing from zero to a community of over 170 million social media followers in ten years. This pioneering club – which includes men’s football, women’s football, handball and judo teams – made the groundbreaking decision to incorporate an esports team in 2016. Giving back to the community is fundamental to the club, which has considerably increased the capacity of its Foundations to develop large-scale and effective programs in favor of disadvantaged young people.