Bob Hanning on the attendance challenge in Germany: we have to fight together for the fans



One of the most recognizable faces of German handball, “alfa and omega” of Fuchse Berlin, Bob Hanning, wrote in his blog for Kicker on the demanding time for Bundesliga teams in which they should fight for every fan.

The season at Liqui Moly Bundesliga started with an average attendance of around 4,000, which is a far cry from the pre-Corona era when it was 5,000.

How often can families still afford Bundesliga handball?

On the one hand, we have the ever-increasing costs: the justified minimum wage, rising energy costs, arena costs. It will be a task, but I am much more concerned with social issues. We want to continue to bring young fans and their families into the room. But how many times can they afford it this winter? The previous four visits to handball could become one or two. We must try together not to lose fans for the sport and also to create attractive models for families.

So it doesn’t suit me at all that the DHB wants more money from the clubs in the basic contract… Although I am a child of the association and still subordinate almost everything to the national team, I say: At the association, greed should not suddenly gnaw at the brain. Just because we’re getting a better TV deal doesn’t mean the association may want more. We take out national players almost for free, we discuss the release of Christmas games. Especially in the decade of handball, we should join forces.

DHB has long been a profit center

The association, which has positioned itself so professionally in the past that it has long been a center of profit beyond the national team, must never forget who played an important role there. Personally, I wouldn’t want to have this confrontation, Hanning wrote.