Ringier Sports, which is preparing to launch a new sports streaming service called Red, has partnered with cloud-based automation solutions provider Spiideo to provide an automated streaming system for the new platform.
Together with the Blick Group, Ringier Sports is launching the new multi-sport and over the top (OTT) streaming platform under the name Project Red in August this year. It will focus on team sports such as football, ice hockey, floorball, handball, basketball and also sports that currently have no media presence. The service will start with coverage of Swiss 1. Liga football matches and will include all matches of the Yapeal Promotion League and 1. Liga Classic.
Red will exclusively stream using Spiideo’s automated camera systems and artificial intelligence (AI) tools such as AutoFollow and AutoData to produce games for its new community and continually improve the streaming experience by integrating data and features. of Spiideo’s automated sports production platform.
In addition, clubs can equip themselves with ‘Red Performance’, Spiideo’s premium video analysis tool, to improve their performance on the pitch. The platform will also bring the so-called League Exchange into play, a tool for analyzing opponents in preparation for the next game.
The cameras will be installed in all stadiums of the Yapeal Promotion League and 1. Liga Classic and will be used from the 2022/2023 season. With Spiideo’s CloudStudio, the system offers the possibility of live commentary on the matches on site as well as outside the events. Additionally, Red’s multi-streaming output allows multiple outputs to be generated with the same signal.
Over 2,000 organisations, clubs and leagues around the world currently use Spiideo, including Sweden’s Allsvenskan, a number of Premier League teams, NHL, Serie A, MLS, NBA, Ligue 1 and Bundesliga . Swiss clubs also using Spiideo include Grasshopper Club Zürich and FC Basel 1893.
Alexander Grimm, CEO of Ringier Sports, commented: “We will use Spiideo’s sports analytics expertise to create a new kind of streaming experience. Together, we will set new standards in automated sports productions. We look forward to this collaboration and reaching this next milestone with Spiideo. Spiideo’s cameras and technologies open up new vistas, and not just in the eyes of the public.
Patrik Olsson, CEO and co-founder of Spiideo, added: “We are very excited about the partnership with Ringier Sports as we share the same vision for the future of automated sports production. Our cloud-based platform and AI cameras are the perfect combination to scale and produce thousands of matches that wouldn’t be possible otherwise.