Women’s EHF EURO 2022 connects sport and business

This is also the subject of “Business Opportunities in Slovenia”, a three-day conference currently taking place in Ljubljana. Under the patronage of the President of the Republic of Slovenia, Borut Pahor, participants from business, handball and government discuss various topics.

The conference is divided into four panels and will focus on several areas currently high on the political agenda across Europe: sports policy and strategy in sport and tourism, energy, sustainability, new technologies and ecology, and – last but not least – women’s empowerment.

The Slovenian Handball Federation has taken the initiative to create a platform to promote the country and also to bring businesses closer to the sport. The first initiative dates back to 2015 during the IHF World Championship – and has been going on ever since.

Slovenian President Borut Pahor opened the conference by stating that “The Women’s EHF EURO 2022 is the biggest women’s sporting event in Slovenia and I am proud to be a sponsor of the event. To be co-host with North Macedonia North and Montenegro proves that sport knows no borders and connects people.

Pahor stressed that this EURO EHF is particularly important for women’s sport.

“There should be no limits and this event proves it,” said Pahor, adding that he was “proud that the organization of the event had sustainability in mind, with our planet and our children”.

President of the Handball Federation of Slovenia, and also a member of the EHF Executive Board, Franjo Bobinac, said that the objective of the conference is to ensure the effective promotion of business ideas and concepts, opportunities for business cooperation as host of the championship and all other interested countries.

“We combine business, sport, politics and the media. It all started in Qatar in 2015, where many businessmen came. The Slovenian Handball Federation continued to work on its Business Forum in Paris, Wroclaw and Zagreb.

Bobinac explained that the three-day conference touched on a variety of topics.

“Sport is an important part of our civil society and is linked to business. I would like to express my gratitude to the EHF, which made it possible to organize this extraordinary sporting event,” said Bobinac.

“Furthermore, I am grateful to the government, who supported us and gave us financial support, and to the municipalities of Celje and Ljubljana and their mayors, because we could not do this without their help.”